Flowerbomb Dew, the iconic fragrance of Viktor & Rolf refreshed by the morning dew
Perfumery is an art in its own right that was born to sublimate the natural beauty of men and women, while making them dream. However, it is precisely from this part of dreamlike that the Flowerbomb perfume by Viktor & Rolf, released in 2005. According to its creators, it is “a perfume open to the marvelous, a question of skin, of contact. , emotion. Live magic. We imagined Flowerbomb as an ideal in the measure of the heart. A perfume that would spring up in a bouquet to defy the dangers of time. A flower bomb that would turn negative into positive. A geyser of sensations, of fresh waves, faceted with light, to celebrate life as a utopia. Today, this cult fragrance is reinventing itself and giving birth to the new Flowerbomb Dew.
A look back at Viktor & Rolf’s Flowerbomb saga
Flowerbomb was created in 2005, exactly 10 years after the launch of the Viktor & Rolf label . Designed to make an impression forever, it is a real antidote to facing gloomy reality. Similar to a daydream, Flowerbomb is an explosive and floral fragrance, which mixes rigor and fantasy. The success of this floral and gourmet fragrance was instantaneous. Since then, Flowerbomb has been constantly reinventing itself and revealing to us the different facets of its personality. So what’s the resurfacing story of the new Flowerbomb Dew?
Flowerbomb Dew, a very refreshing essence
Flowerbomb Dew takes the DNA of its predecessors. In this sense, it is a perfume thought of as an enormous bouquet of flowers, and giving off an absolute femininity. However, that usually oriental scent has been refreshed here. As its name suggests, the morning dew now seems to flood this composition. A dewy accord appears in its top notes, as if nature was waking up before our eyes to gradually release its scent in the face of the first light of day. The heart of Flowerbomb Dew, meanwhile, is rich in the noblest flowers of perfumery: the rose and the iris. This wise and airy scent gradually becomes more warm and suave. Finally, Flowerbomb Dew leaves behind a more animal and tenacious trail of musk.
Viktor & Rolf’s bottle becomes clearer than ever
Flowerbomb Dew comes in Viktor & Rolf’s usual pomegranate-shaped bottle. This time, its glass bottle gave way to its pink color against absolute transparency. It is a question here of evoking the freshness of this new essence. A pink gold lacquering is nevertheless invited on its label and its spray cap. As always, a pin bearing the initials of Viktor & Rolf is attached to its collar. To get drunk on its scent, you just have to unpin this new weapon of fragrant seduction!
By the way, note that the Viktor & Rolf house has just offered a new muse for its Flowerbomb saga. It is now actress Anya Taylor Joy, best known for her role in the series Peaky Blinders.